Transaction Price Studies
The basis for intelligent pricing

When it comes to complex and high-priced products, especially in the B2B sector, enormous discrepancies often exist between list and transaction prices ultimately achieved.

Therefore, sourcing such price information, both in house and from market competitors, is immensely important for choosing the appropriate pricing policy. At the end of the day, transaction price studies show which final prices or discounts are currently feasible in specific markets.

Sourcing unbiased and comparable price data requires a high level of technical and product knowledge, which we can savely guarantee through years of experience in mystery pricing studies. In addition to the classic private vehicle sector, we also work in the field of light commercial vehicles and mobile construction machinery.

Both areas are technically complex and place high demands on the mystery assessors, which is why many mystery shopping providers avoid these industries. We do not.

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transfer GmbH - Marktforschung und Mystery Shopping - Daimlerstraße 42 - 85521 Ottobrunn
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