AUTOMOTIVE
The automotive industry is facing far-reaching changes: On the one hand, it is facing challenges such as e-mobility and increasing digitalization, while on the other hand customer behavior is changing: Many potential customers are already pre-informed, and their expectations and willingness to change are higher than ever before!
Lasting success can only be achieved with consistent service orientation: An automobile manufacturer must reinvent itself as a mobility service provider in order to establish long-term customer loyalty.
Mystery Shopping offers a variety of topics and methods to ensure lasting corporate success. For more than 35 years we have been conducting research in this industry and have thus been able to perfect our industry know-how.
In addition to classical methods such as measuring standards, we also offer numerous other study types:
Standard types of studies:
Standard types of studies:
- Benchmark studies
- Vendor checks
- Salesperson checks
- Service checks
- Used vehicle checks
Special types of studies:
- Transaction price analyses
- Finance/ leasing
- Test drive
- Product launch
- New technologies/ concepts
- Telematic tests
- Events/ store openings
- Trade show appearances
- Upper/ luxury segment