Activity Tracking monitors a service provider's customer support or sales activities over a fixed, usually longer period of time. In contrast to classic mystery visits/calls, in which the mystery shopper actively approaches the provider, passive observation is key here. At the same time, triggers such as early contract terminations can be set to test the service provider's reaction. Activity tracking per se is nothing new, but has gained considerable momentum with the emergence of comparison portals, since these often take over the end customer communication completely from the actual provider and communicate at much higher intensity levels with the customer.

In activity tracking, test customer recruitment and management are the biggest challenges: Only real customers of the respective provider can be used as testers. Since we know our mystery shoppers well, we can recruit and track them with minimal attrition rates. With us, your project will be successful, because we do it right from the start!