An audit is very similar to a store check, because here too a company's strategic concept for addressing customers is being assessed according to certain pre-defined criteria. Compared to store checks, however, audits are usually much more extensive and complex. In addition, they are carried out openly, i.e. the mystery shopper reveals himself to the staff prior to the audit taking place.
The proper conduction of audits is extremely demanding and requires detailed training and certification of the mystery shoppers.
Since we at transfer have specialized in complex test situations and our testers are trained accordingly, our audits provide you with a valuable tool for checking your company's standards.