From their daily customer contact, your company's salesmen and dealers probably have the best knowledge regarding customer expectations and desires. So why not use this wealth of knowledge?
This is precisely the purpose of our salesperson and dealer surveys. We conduct qualitative interviews with them to let them to speak for themselves, provide insights into their actions and point out the daily challenges when working with customers. Used as an add on to Mystery Shopping, Dealer Surveys help to better understand the results of Mystery Shopping and explores potential for improvement together with the sales people. Another positive effect that should not be underestimated is that employee involvement increases the acceptance of Mystery Shopping among the workforce.
Many of our test customers are trained to conduct professional interviews. Take advantage of our expertise and benefit from the your dealers' experience and knowledge!