More and more companies build up a strong presence in social media. They use those channels not only for marketing purposes, but also for direct customer care and advice. At the same time, communication in social media differs from conventional business to client communication because the response times expected by customers are shorter and the general tone of conversation is more casual. In social media tests, for example, we measure the response time between enquiry and the customer advisor's first response, friendliness, or compliance with corporate or data protection guidelines.

Specific training is indispensable for social media tests, in spite of no personal contact taking place between mystery shopper and employee, because the network is neither anonymous nor forgets things. Being aware of all this, we are your reliable partner when it comes to checking your own social media activity and identifying the appropriate connection to the end customer.